I’ve had a few requests to review USFIA over the past month or so, but have held off due to the difficulty in accessing accurate information about the company.

Following bits of pieces coming in from the various readers along with my own research, I now believe I’ve got enough to put together an accurate USFIA review.

For MLM opportunity evaluation purposes, USFIA’s website isn’t very helpful but does provide some basic background information:

USFIA INC. is founded and owned by the US China Consultation Association, specialized in gem mining and processing, headquartered in Los Angeles, California.

According to the website, USFIA stands for “US Fine Investment Arts”.

There’s no information about who’s running USFIA on their website, nor any further information about it purportedly being run out of California.

The USFIA website domain (“usfiainc.com”) was registered on the 19th of July 2013, with a “Steve Chen” of “Alliance Financial Group Inc.” listed as the owner. An address in the US state of California is also provided, which is presumably where USFIA is being operated from.

Chen appears in various marketing material pertaining both to USFIA and the US China Consultation Association.

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The USFIA Product Line

USFIA has no retailable products or services, with affiliates only able to market affiliate membership with the company itself ($1000 to $30,000).

There is a “products” section on the USFIA website, in which a number of jade stones are presented in a catalog format.

These items however are not for sale (no prices are given, nor is the catalog an online storefront), with the jade products having nothing to do with the USFIA MLM income opportunity (as per the USFIA compensation plan).

The USFIA Compensation Plan

The USFIA compensation plan sees affiliates invest between $1000 and $30,000 in GemCoin points. USFIA affiliates are then paid to recruit other affiliates who do the same.

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GemCoin Points Investment

Recruitment Commissions

Additional Investment Commissions

Residual Commissions (binary)

Matching Bonus

Leadership Bonus

Guaranteed Income

Bonus Incentives

Joining USFIA

Affiliate membership with USFIA is tied investment in GemCoins, pegging USFIA affiliate membership costs between $1000 and $30,000.

The primary difference between the available investment packages is income potential through the USFIA compensation plan (see above).


When USFIA launched in late 2013, the company originally had affiliates invest in “points”.

At some point Steve Chen and the rest of USFIA management probably realized this was a sure-fire way to attract the attention of the SEC, so “points” were renamed to “GemCoins” in September 2014.

GemCoins function the same as the previously issued “points”, making the transition merely cosmetic.

One side-effect of presenting the points as a cryptocurrency however, has meant USFIA can tout the usual “we will be bigger than BitCoin” comparisons that are trotted out.

Of note is that USFIA attempted to trademark “GemCoin” shortly after it was launched.

The United States Patent and Trademark Office however denied the applicationon December 22nd, 2014, citing possible confusion with an existing trademark.

At this point I honestly don’t know what it is with Asia and faux cryptocurrencies schemes, but here we are again with yet another variation of the Zeek Rewards Ponzi points business model.

Instead of a penny auction, the ruse in USFIA is the sale of amber – which purportedly is what the value of GemCoins is pegged to.

In reality any sale of amber has nothing to do with USFIA as an MLM opportunity, with the only source of revenue being affiliate investment. Thus it follows that it is this same investment that is used to attach a perceived value to GemCoins.

Think about it for a minute and ask yourself;

If USFIA were generating millions of dollars in sales of amber, with enough regularity to launch a cryptocurrency with an ever-increasing value based on said trade, why wouldn’t they just concentrate on selling amber and pocket the profit?

Why share all that money with a bunch of USFIA GemCoin investors?

The rest of the USFIA compensation plan is recruitment-based, serving as an incentive to recruit new investors to keep USFIA from collapsing.

In terms of securities law within the US, quite obviously USFIA are making a securities offering by way of GemCoin point investment.

To that end neither “USFIA” or “US Fine investment arts” appears in the SEC’s Edgar database, raising the question of unregistered securities being offered.

And at this point, like myself, you’re probably wondering how Steve Chen has flown under the regulatory radar in the US for so long.

I mean what, USFIA launched in 2013 and BehindMLM is only writing a review now? What gives?

The answer is that up until only recently USFIA and their Ponzi points were marketed in Chinese to primarily Chinese investors.

Alexa traffic estimates of the USFIA website reveal that 34.6% of all traffic to the domain originates from China. Russia, another non-English speaking country comes in at second, providing an estimated 11.6% of traffic. Then you’ve got Spain, France and Taiwan.

It is only recently that USFIA and GemCoin have branched out into going after the English-speaking market, testament to the fact that review requests began flooding in a month or so ago.

Furthermore Alexa traffic estimates indicate that USFIA only took off a year ago, indicating the scheme was somewhat dormant till mid-2014.

Now a year has gone by since that initial burst of investment, and likely with a bunch of Chinese investors hoarding thousands, if not millions of GemCoins, they’re looking for new suckers to dump the coins onto.

Best case scenario? GemCoin pops up on the SEC’s radar by  years end and USFIA is revealed to be a global multi-million dollar Ponzi scheme.

Worst case scenario? GemCoin and USFIA are already under SEC investigation, with imminent enforcement action pending.

Either way, those who weren’t part of the initial band of Chinese investors lose out.

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Source:  BehindMLM

Thanks BehindMLM and for reading USFIA GemCoin Ponzi Review

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