Tag «Adverstising»

Malvertising [Video]

Malvertising

Malvertising: Three Things You Need To Know BY Brian O’Kelley Shortly before the winter holidays, the Interactive Advertising Bureau (IAB) and Ernst & Young issued a joint report estimating the annual cost associated with a triad of fraudulent practices: infringed content (also known as piracy), invalid traffic, and “malvertising.” Their findings were arresting: each year, the …