- Data Privacy Day: Protecting Privacy is Critical to Business (Learn More)
- If you collect it, protect it:
- Be open and honest about how you collect, use and share personal information:
- Create a culture of privacy in your organization:
- In addition to your privacy practices, do your due diligence and monitor partners and vendors:
- DATA PRIVACY DAY 2017 MEDIA BACKGROUNDER
Data Privacy Day: Protecting Privacy is Critical to Business (Learn More)
By Tammy Waitt
In an increasingly connected world of ever-evolving cyber threats, consumers are paying more attention to their privacy and the security of their data.
74 percent of consumers indicated that it was “important” or “extremely important” that websites have easy-to-understand information about how personal data is collected and used and with whom it is shared, according to a recent NCSA online shopping survey.
In fact, more than a quarter of shoppers had abandoned purchases in the last year because of privacy or security concerns – a clear indication that businesses and other organizations must address consumers’ privacy concerns, safeguard information and be clear about their data practices in order to build trust.
The National Cyber Security Alliance (NCSA) is partnering with leaders in industry, government and the nonprofit sector to educate businesses about the importance of privacy and protecting personal information.
(Respecting Privacy, Safeguarding Data and Enabling Trust is the theme for Data Privacy Day (DPD), an international effort held annually on January 28 to create awareness about the importance of privacy and protecting personal information. Courtesy of StaySafeOnline.org and YouTube)
NCSA’s year-round privacy awareness campaign culminates in Data Privacy Day, an international event held annually on Jan. 28 to teach consumers about owning their online presence and show organizations how privacy is good for business.
Data Privacy Day 2017 will be recognized on Thursday, Jan. 26, with a daylong event live from Twitter’s headquarters in San Francisco, CA, featuring exciting TED-style talks, segments and interviews focusing on the latest privacy issues for consumers and business.
The event will be available online for the world to watch on Livestream, Periscope and Facebook Live.
“Protecting our users and creating a positive and trusted online environment is paramount to Twitter,” said Patricia Cartes, Head of Global Trust & Safety Outreach, Public Policy at Twitter.
“Online safety is a priority for us and for this reason we support Data Privacy Day, and we are proud to partner with the National Cyber Security Alliance (@StaySafeOnline) on today’s activities.”
“Whenever businesses have information entrusted to them, they are ultimately responsible for protecting it,” said Michael Kaiser, NCSA’s executive director.
“No matter how your organization is using personal information, it’s important to have good data security, because losing personal data is a privacy violation.”
Despite consumers’ desire to manage their privacy, many are unsure about how their information is used by companies, government and other organizations.
For example, 47 percent of respondents in a recent Pew survey said they were not confident they understood how their information would be used.
Additionally, while making decisions about what information to share with companies, many consumers reported feeling the following ways in the last month:
- Discouraged by the amount of effort needed to understand what would be done with their data (35%)
- Impatient because they wanted to learn more but needed to make a decision right away (29%)
“As high-tech offerings like connected cars, smart thermostats and wearables become more prevalent, consumers are going to pay more attention to privacy. So, the clearer businesses can be about their data protection practices, along with the options they provide for consumers to safeguard their personal information, the better,” said Kaiser.
“Consumers may be confused about how having their information collected can improve the function of a service or device.”
“For example, a GPS app or car pickup service won’t work without your location, and a fitness tracker uses information about your physical activity to help you measure progress.”
“If your organization can better explain that certain collected data will basically make their devices function to better serve the user, you’ll be helping consumers be more educated, empowered and privacy-savvy.”
“Privacy is a basic human right, and as such businesses should treat customer and employee data appropriately,” stated Michelle Dennedy, Chief Privacy Officer at Cisco.
“Respectful privacy practices and organizational transparency about your intentions and oversight of data will go a long way toward building customer trust and brand loyalty.”
“At Cisco, we see the opportunity for privacy and security, if done well, to combine and create great value – through both systematic engineering and privacy policies that advance enterprise goals while respecting government regulations and the basic human right to privacy.”
“Events like Data Privacy Day are critical to raising awareness and fostering open dialog on this vital issue.”
“In today’s hyper-connected world, protecting our identities is one of the most important challenges facing all businesses and consumers,” said Tony Aquila, Solera’s Founder, Chairman and CEO.
“And nothing has dominated the conversation more than the rapidly evolving world of connected cars where, unlike phones or laptops, access to personal information lacks secure user authentication protocols.”
“The rate of speed at which vehicles are transforming into self-thinking and self-driving machines that may be vulnerable to malicious hackers presents one of the greatest threats we must safeguard against in the interest of data privacy and identity protection.”
“Respecting Privacy, Safeguarding Data and Enabling Trust” is the theme for 2017 Data Privacy Day. NCSA encourages all organizations to think more about how these concepts are intertwined, especially as the world of IoT grows.
Help your business be more thoughtful about what information is collected, protecting that data and fostering trust with these tips:
If you collect it, protect it:
- Follow reasonable security measures to protect individuals’ personal information from inappropriate and unauthorized access.
- Clearly communicate your data use practices and any features or settings you offer to consumers to manage their privacy.
- Communicate clearly and often what privacy means to your organization and the steps you take to achieve and maintain consumer privacy and security.
Create a culture of privacy in your organization:
- Educate employees about their role in privacy, security and respecting and protecting the personal information of colleagues and customers.
In addition to your privacy practices, do your due diligence and monitor partners and vendors:
- You are also responsible for how they use and collect personal information.
Join the Greater Effort
NCSA encourages everyone to do their part to promote a culture of privacy awareness. Here’s how you can get involved this Data Privacy Day and year-round:
Become a Data Privacy Day Champion:
- Organizations and individuals can get involved and actively show their dedication to respecting privacy, safeguarding data and enabling trust.
- Champions receive a toolkit of privacy awareness materials that they can use to educate themselves and their families, colleagues, employees and communities.
- Becoming a Champion is easy and does not require any financial support.
Join the conversation on social media:
- Using the hashtag #PrivacyAware, post on social media about why privacy is important to you and/or your organization.
- Download our memes, social media images and posts here.
(Learn More, Here’s 3 things to remember in order to better protect your personal information and manage your privacy. Courtesy of StaySafeOnline.org and YouTube)
Data Privacy Day Events
- #ChatSTC Twitter Chat: Being #PrivacyAware is Good for Business, Wednesday, Jan. 25, 3 p.m. EST/12 p.m. PST:
- This #ChatSTC Twitter chat will help you understand how privacy is good for business and the steps your organization can take to respect privacy, safeguard data and enable trust.
- Data Privacy Day – Privacy Program Fundamentals (Webinar), Wednesday, Jan. 25, 1-3 p.m. EST/10 a.m. – 12 p.m. PST: Privacy Ref is celebrating Data Privacy Day by offering a free two-hour course on privacy basics.
- This session will cover how to define privacy, developing a privacy program, consenting to data processing and more.
- Normally this course is $250, but to ring in the New Year, it is available to you for free.
- Sign up today to reserve your spot as space is limited.
- Computers, Privacy & Data Protection Conference: The Age of Intelligent Machines, Jan. 25 – 27,
Computers, Privacy & Data Protection (CPDP) is an annual three-day conference convened in Brussels devoted to privacy and data protection.
- The conference brings together academics, lawyers, practitioners, policy-makers, industry and civil society from all over the world, offering them an arena to exchange ideas and discuss the latest emerging issues and trends.
- David Hoffman, Associate General Counsel and Global Privacy Officer of Intel – an NCSA board member company – will moderate The Right to Obscurity: Implementing the Google-Spain Decision panel on Jan. 25 at 10:30 a.m. CET.
- Panelists include Isabelle Falque-Pierrotin, Chairman of CNIL, Peter Fleischer, Global Privacy Counsel of Google, and Artemi Rallo, former Director of the Spanish Data Protection Agency. Learn more and register here
- EDUCAUSE Live! Webinar, Thursday, Jan. 26, 1-2 p.m. EST/10-11 a.m. PST: Big data is all the rage.
- Save the date for an EDUCAUSE Data Privacy Day webinar with Cindy Compert, chief technology officer of data privacy at IBM Security.
- This talk will focus on privacy practices for big data use and how to navigate data utility while still protecting privacy.
- Learn more at www.educause.edu/dpd.
- Data Privacy Day Panel Discussion, Friday, Jan. 27, 7:30-9:30 a.m. (PST):
- Join privacy and security experts from ESET, Morrison & Foerster and the Privacy Rights Clearinghouse for a stimulating and educational Data Privacy Day panel discussion at Morrison & Foerster LLP in San Diego, CA.
- Learn more and register for the event here.
Image Credit: The National Cyber Security Alliance
Source: American Security Today
DATA PRIVACY DAY 2017 MEDIA BACKGROUNDER
To view or download a PDF version, click here.
Thanks American Security Today, StaySafeOnline and for reading Data Privacy Day
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